Price Match Initiative Addresses Cost, Convenience and Peace of Mind

Price Match Initiative Addresses Cost, Convenience and Peace of Mind

As a nation rapidly accumulating $1.4 trillion in student debt, the cost of learning, and especially higher education is increasingly under scrutiny. To help defray the additional financial burden of course materials, colleges, students and parents are constantly looking for better alternatives to reduce cost yet still maintain a high quality education. As the official provider of educational content and learning resources on campuses nationwide, Barnes & Noble College is meeting that challenge head on, initially with the industry’s first rental textbook program and now with a textbook Price Match program in time for Winter Rush.

Listening and Responding 

“Everything we do is grounded in research and inspired by the voices of the people we serve,” says Barnes & Noble College’s Director of Digital Education, Nicole Guerrieri. “And through our research insight community, Faculty POV, we were able to listen closely to the feedback shared there and respond with this opportunity to ensure student success,” she adds.

Although Barnes & Noble College has been addressing the issue of textbook costs for some time with its rental program, the Price Match program is designed specifically to alleviate stress – particularly for new students on campus.

“Price Match simplifies the process of securing textbooks at a time when students traditionally already have a lot of stress in their lives,” Guerrieri says. “Being prepared for class is vital to student success, and Barnes & Noble College’s Price Match program helps give students that extra peace of mind knowing they are getting the specific course materials their professors have selected.

The Price Match program offers parity with any other textbook advertised or offered from local brick-and-mortar bookstores or online retailer (i.e., Amazon or bn.com). Any price difference is refunded back to the customer through their original form of payment and the scope of the program includes new, used and rental textbooks.

“We had great success with the price match program in the fall,” explains former Augustana University Bookstore Manager Janine Haslach, who oversaw its introduction at the University this past Fall rush,” As a new initiative, Haslach saw communications were imperative to adopting the new program at her college. “We talked through the Price Match program with my client, and by providing us with the entire student email list, we were able to notify students about the new program," she says. “The program gave our students the confidence to shop with us because we were going to give them the best pricing possible – and these kinds of savings are crucial as we look for more ways to help reduce the cost for students,” she points out. The program’s introduction was also a bonus for the school. “It’s a great benefit of the program to see that these sales were staying on campus, and going back to Augustana's students,” Haslach says.

Faculty also benefit from the Company’s Price Match program with the exact cost of textbooks clearly visible to them at the moment they are making textbook adoption decisions for their classes when using FacultyEnlight. “We’re excited to partner even more closely with the schools and faculty we serve to help them realize their goal of increased student retention, graduation rates and overall student satisfaction,” says Guerrieri. “Programs like Price Match are just the latest way we are demonstrating that commitment.”

To learn more about the details of the Price Match program, click here.